Copywriting for B2B + SaaS brands

Persuasive copy engineered to educate your audience, drive results and boost your business.

You want
to rank #1
on Google?

Let's aim for this coveted spot, shall we? Blending good SEO with great
copy and a solid strategy can rank your business well with search engines.

Not your

Unless your grandma’s super cool! My writing isn’t a one-size-fits-all service. Your business is unique. Your marketing copy should be, too.

Does your marketing content sound like a sleazy car salesman?

Get honest, authentic content that grabs your reader's attention, without sounding like a greasy sales pitch.

Need convincing, high-converting copy for your marketing?

You have big business goals. And you need a copywriting partner to help you reach them. Even if you have the best solution, failing to get your message across clearly can result in lost leads and mediocre sales. Basically, if your industry is evolving, so should your content.

  • Are you getting visitors to your website or sales page but struggling to convert them to leads?
  • Is your message inconsistent and not representing what you have to offer?
  • Can’t speak to your customer’s deepest desires?
  • Is your copy lacking in personality or drowning in industry jargon?

Then subpar copy could be a big reason your business isn’t reaching its full potential. Now, imagine if you could...

Build authority and rise to rock star status in your industry

Build trust with prospects and attract more high-quality leads

Tell a story that speaks to the benefits of working with your brand

Nurture prospects through a complex sale

Boost your conversion rates

Engage buyers to say, “I want in!” to your offer

You’re not hiring just a copywriter...

You’re getting an addition to your team who’ll work hard to understand how copy plays in your overall brand strategy. I’ll research, interview and analyze your customers. I’ll hit the mark and get the right people to pay attention—without having to resort to bland industry jargon or generic messaging. I always bring to the table curiosity, creativity, and a dash of Newfoundland humour (okay, maybe a lot).

Hey, friend,
I’m Paula.

Copywriter | Freelance Journalist

Your business is adding value to people’s lives. I can help bring the message that sells it. I dive deep into the data, conduct the research, find the story, and dissect the jargon into digestible copy that readers can understand. It’s the perfect fit for me, since I honed my writing chops as a freelance journalist.

Journalism is only part of my background. For years, I worked in corporate communications writing copy for clients in retail, financial services, human resources, philanthropy, enterprise services and investment to educate readers, inspire action and build brand awareness. Currently, I write for B2B and SaaS companies, marketing agencies, and the media.

I’m based in Peterborough, Ontario, but I work for clients all over North America. To see my credentials or to connect, follow me on LinkedIn and Twitter.

Neil Horne
Neil Horne
Paula wrote our marketing materials that helped position us as a leading energy-savings provider in the commercial and industrial sectors that we were trying to establish. Paula asks the right questions and is very thorough in terms of getting the information she needs to get the job done. I appreciate her efficient process and how professional she is. She sharply focused on our target market, and the quality of her writing is great. She made my job much easier.
Chris Calbury
Chris Calbury
Founding Partner
Paula wrote copy for various large website projects we developed on very tight deadlines. She’s a highly competent writer who takes direction well and captures the spirit and voice of the brands she’s writing about. Paula asks the right questions to structure all the information and uncover the missing components to create clear and valuable SEO website content that tells our client’s story and describes their services perfectly. She’s professional when communicating with our team and clients and is a pleasure to work with. Paula has our highest recommendation.

Some Brands I've Worked With

Take your copy from good (enough) to great.