Copywriting + content creation for B2B companies + digital brands
Persuasive and captivating copy engineered to educate your audience, drive results and boost your business.
to rank #1
Let's aim for this coveted spot, shall we? Blending good SEO
with great copy can rank your business well with search engines.
Unless your grandma’s super cool! My writing isn’t a one-size-fits-all service. Your business is unique. Your marketing copy should be, too.
Does your marketing content sound like a sleazy car salesman?
Get honest, authentic content that grabs your reader's attention, without sounding like a greasy sales pitch.
Need convincing and high-converting copy for your marketing?
You have big business goals. And you need a copywriting partner to help you reach them. Even if you have the best solution, failing to get your message across clearly can result in lost leads and mediocre sales. Basically, if your industry is constantly evolving, so should your content.
Are you getting visitors to your website or sales page but struggling to convert them to leads consistently? Are you failing to attract your ideal customers? Is your message inconsistent and not representing what you actually have to offer? Can’t speak to your customer’s deepest desires? Is your copy lacking in personality and heavy with industry jargon?
If this hits home, subpar copy could be a big reason your business isn’t reaching its full potential. Now, imagine if you could...
Build authority and rise to rock star status in your industry
Build trust with prospects and attract more high-quality leads
Tell a story that speaks to the benefits of working with your brand
Nurture prospects through a complex sale
Boost your conversion rates
Engage buyers to say, “I want in!” to your offer
You’re not hiring just a copywriter...
You’re getting an addition to your team who’ll work hard to understand how copy plays in your overall brand strategy. I’ll research, interview and analyze your customers. I’ll hit the mark and get the right people to pay attention—without having to resort to bland industry jargon or generic messaging. I always bring to the table curiosity, creativity, and a dash of Newfoundland humour (okay, maybe a lot).
Copywriter + Freelance Journalist
Your business is adding value to people’s lives. I can help bring the message that sells it. I dive deep into the data, conduct the research, find the story, and dissect the jargon into digestible copy that readers can understand. It’s the perfect fit for me, since I honed my writing chops as a journalist. It also explains why I gravitate towards articles and case studies.
Journalism is only part of my background. I also worked for years in corporate communications writing copy for clients in retail, financial services, human resources, philanthropy, enterprise services and investment to educate readers, inspire action and build brand awareness.
Currently, I write for small and medium-sized enterprises, marketing agencies and media outlets. I’m based in Peterborough, Ontario, but I work for clients all over. To see my credentials or to connect, follow me on LinkedIn and Twitter.