Results-driven copywriting for B2B & SaaS brands

Compelling content that persuades prospects, wins
more customers and boosts your brand's authority.

You want
to rank #1
on Google?

Let's aim for this coveted spot by blending
good SEO with great copy to rank your
business well with search engines.

Not your
grandma's
copy

Unless your grandma’s super cool! My copywriting isn’t a
one-size-fits-all, off-the-shelf style service. Every business
is unique, and your marketing copy should be too.

Does your marketing content sound like a sleazy used car salesman?

Get honest, authentic content that grabs
your reader's attention, without sounding
like a greasy sales pitch.

Is your copy missing the mark or failing to convert?

You have big business goals. And you need a copywriting partner to help you reach them. Even if you have the best solution, failing to get your message across clearly can result in lost leads and mediocre sales. Basically, if your industry is constantly evolving, so should your content.

Are you a good writer but can’t seem to make your copy come alive? About to launch a product? Struggling to speak to your customer’s deepest wants and needs? Are your sales in a slump?

If you don’t have the time or the resources to create effective content, Red Rock can deliver high-converting copy that extracts the benefits and unique selling points of your offerings. We should work together if you want to...

Build authority and rise to rock star status in your industry

Build trust with prospects and attract more high-quality leads

Tell a story that speaks to the benefits of working with your brand

Nurture prospects through a complex sale

Boost your conversion rates

Engage buyers to say, “I want in!” to your offer

You’re not hiring just a copywriter...

You’re getting an addition to your team who’ll work hard to understand how great copy plays in your overall brand strategy. I’ll hit the emotional mark and get the right people to pay attention—without having to resort to bland industry jargon or generic messaging. I always bring to the table curiosity, creativity, and a dash of Newfoundland humour (okay, maybe a lot).

Hey, friend.
I’m Paula.

Founder. Copywriter. Storyteller. Word Wrangler.

I think of my combined experience as a triple threat: journalist, senior communications consultant and copywriter. These roles have overlapped in some way throughout my career. And all of them have given me the opportunity to write hundreds of stories about everyday people, entrepreneurs and businesses doing interesting things. For me, the best stories to tell are those of positive change and progress.

My main clients are B2B and SaaS businesses who want to improve their brand copy, reach a larger audience and increase sales. I’ve written for all sorts of industries—from marketing to manufacturing, technology to travel, construction to conservation. I love facts, research and conducting interviews. And I really enjoy breaking down technobabble and complicated concepts (Trekkies, be damned!)

If you’re looking to win over lukewarm prospects and convert them into brand advocates, get it touch with me! I’m based in Peterborough, Ontario, but I work for clients all over.
Follow me on LinkedIn.

Neil Horne
Neil Horne
President
GoldLeaf Energy Systems
Paula wrote our marketing materials that helped position us as a leading energy-savings provider in the commercial and industrial sectors that we were trying to establish. Paula asks the right questions and is very thorough in terms of getting the information she needs to get the job done. I appreciate her efficient process and how professional she is. She sharply focused on our target market, and the quality of her writing is great. She made my job much easier.
Chris Calbury
Chris Calbury
Founding Partner
Emmatt Digital Solutions Inc.
Paula wrote copy for various large website projects we developed on very tight deadlines. She’s a highly competent writer who takes direction well and captures the spirit and voice of the brands she’s writing about. Paula asks the right questions to structure all the information and uncover the missing components to create clear and valuable SEO website content that tells our client’s story and describes their services perfectly. She’s professional when communicating with our team and clients and is a pleasure to work with. Paula has our highest recommendation.

In Good Company

Take your copy from good (enough) to great.