Copywriter & Brand Journalist for B2B, SaaS & Digital Health

Generate more awareness, loyalty, and sales through compelling marketing communications. 

    Ever read your marketing copy and think, "This just doesn't do us justice?"

    Maybe you're not seeing the leads, sales, and impact that your business deserves. It's frustrating, but the good news is that the problem might not be your products or services — it could be your copy.

    The truth is, without compelling copy, your amazing offerings can fall flat. It's like having a secret recipe for success but no one to taste it. But when your copy is on point, it's like having a team of confident salespeople working around the clock to showcase your skills and expertise. You'll connect with your audience and turn them into loyal customers.

    If your team needs additional support or you're an organization hoping to transform your presence in the market through great copy, let's talk.

    Build authority and rise to rockstar status in your industry

    Build trust with readers and convert them to customers

    Tell a story that resonates with your audience

    Make complex ideas interesting and easy to digest

    Get high rankings in search engine results pages

    Give readers valuable content that’ll improve their lives

    You're not just bringing on a writer...

    You're adding a creative force to your team dedicated to understanding your business goals and how copy plays a vital role in your brand strategy. I'm here to help you close the gap between what you want to communicate and what your audience needs to hear. Think of me as your secret weapon for crafting persuasive, informative, and conversion-focused copy that will make your brand stand out and draw in more leads.

    Writing Services

    Hey, friend,
    I’m Paula.

    I'm a writer fueled by curiosity and a passion for storytelling. Whether it's diving deep into new subjects or interviewing interesting people doing exciting things, I'm always searching for the next great story. With a background in journalism, I'm no stranger to hard-hitting research and data analysis. But what really sets me apart is my ability to take complex information and turn it into engaging, easy-to-read materials.

    But journalism is only part of my story. I've also worked in corporate communications, managing content for top-level executives in retail, financial services, human resources and philanthropy. And as a freelancer, I've helped content managers and their teams achieve new heights of success.

    Some of my highlights include:

    • Created #1 Google search ranking articles for highly competitive keywords.
    • Written over a dozen articles for a SaaS company on Deloitte's Technology Fast 500™.
    • Written financial and health-related content for a global Fortune 500 company since 2014.

    I’m based in Peterborough, Ontario, but I work for clients all over North America. To see my credentials or to connect, follow me on LinkedIn.

    Neil Horne
    Neil Horne
    President
    GoldLeaf Energy Systems
    Paula wrote our marketing materials that helped position us as a leading energy-savings provider in the commercial and industrial sectors that we were trying to establish. Paula asks the right questions and is very thorough in terms of getting the information she needs to get the job done. I appreciate her efficient process and how professional she is. She sharply focused on our target market, and the quality of her writing is great. She made my job much easier.
    Chris Calbury
    Chris Calbury
    Founding Partner
    Emmatt Digital Solutions Inc.
    Paula wrote copy for various large website projects we developed on very tight deadlines. She’s a highly competent writer who takes direction well and captures the spirit and voice of the brands she’s writing about. Paula asks the right questions to structure all the information and uncover the missing components to create clear and valuable SEO website content that tells our client’s story and describes their services perfectly. She’s professional when communicating with our team and clients and is a pleasure to work with. Paula has our highest recommendation.

    Brands I've Written For

    Take your copy from good (enough) to great.