
Copywriter & Brand Journalist for B2B, SaaS & Digital Health
Generate more awareness, loyalty, and sales through compelling marketing communications.
Ever read your marketing copy and think, "This just doesn't do us justice?"
Maybe you're not seeing the leads, sales, and impact that your business deserves. It's frustrating, but the good news is that the problem might not be your products or services — it could be your copy.
The truth is, without compelling copy, your amazing offerings can fall flat. It's like having a secret recipe for success but no one to taste it. But when your copy is on point, it's like having a team of confident salespeople working around the clock to showcase your skills and expertise. You'll connect with your audience and turn them into loyal customers.
If your team needs additional support or you're an organization hoping to transform your presence in the market through great copy, let's talk.


Build authority and rise to rockstar status in your industry

Build trust with readers and convert them to customers

Tell a story that resonates with your audience

Make complex ideas interesting and easy to digest

Get high rankings in search engine results pages

Give readers valuable content that’ll improve their lives
You're not just bringing on a writer...
You're adding a creative force to your team dedicated to understanding your business goals and how copy plays a vital role in your brand strategy. I'm here to help you close the gap between what you want to communicate and what your audience needs to hear. Think of me as your secret weapon for crafting persuasive, informative, and conversion-focused copy that will make your brand stand out and draw in more leads.
Writing Services

Hey, friend,
I’m Paula.
I'm a writer fueled by curiosity and a passion for storytelling. Whether it's diving deep into new subjects or interviewing interesting people doing exciting things, I'm always searching for the next great story. With a background in journalism, I'm no stranger to hard-hitting research and data analysis. But what really sets me apart is my ability to take complex information and turn it into engaging, easy-to-read materials.
But journalism is only part of my story. I've also worked in corporate communications, managing content for top-level executives in retail, financial services, human resources and philanthropy. And as a freelancer, I've helped content managers and their teams achieve new heights of success.
Some of my highlights include:
- Created #1 Google search ranking articles for highly competitive keywords.
- Written over a dozen articles for a SaaS company on Deloitte's Technology Fast 500™.
- Written financial and health-related content for a global Fortune 500 company since 2014.
I’m based in Peterborough, Ontario, but I work for clients all over North America. To see my credentials or to connect, follow me on LinkedIn.