Freelance Copywriter & Journalist

Boost your traffic and engagement with results-driven copy and content on B2B, SaaS, business, marketing and lifestyle topics.

    Is your copy missing the mark?

    Over the years, I've seen brands who want to share stories and transform them into valuable pieces of content for thought leadership and reputation management, but can’t seem to pull it together effectively. Why? Well, for starters…

    • Their content is dry or uninspiring
    • They don’t understand what their audiences are looking for and what they want
    • Their communication is a one-way dialogue
    • They have a weak content marketing strategy, or worse—none at all
    • They have a content strategy, but lack a strong writer to execute on topics

    To have successful content marketing, it's important to invest in engaging content that gets you noticed by your target audience, that's optimized for searches and drives conversions. It's also why you shouldn't skimp when it comes to hiring good writers. 

    Whether you’re a team looking for additional support, or an organization hoping to transform your presence in the market through great content, let’s talk.

    Build authority and rise to rockstar status in your industry

    Build trust with readers and convert them to customers

    Tell a story that resonates with your audience

    Make complex ideas interesting and easy to digest

    Get high rankings in search engine results pages

    Give readers valuable content that’ll improve their lives

    You’re not hiring just a writer...

    You’re getting an addition to your team who’ll work hard to understand your goals and how content plays into your overall brand strategy. I'll work to bridge the gap between what you want to say and what your readers need to hear. It’s persuasive, educational, conversion-centric content that will help you make an impression, attract more leads and even convert a ton of more clients.

    Hey, friend,
    I’m Paula.

    I became a writer because I love learning new subjects and interviewing interesting people doing interesting things. I dive deep into the data, conduct the research, find the story and dissect the jargon into easy-to-read material that your readers can understand. It’s the perfect fit for me since I honed my writing chops as a journalist.

    Journalism is only part of my background. I also worked in corporate communications managing content for executive teams and teams in retail, financial services, human resources, philanthropy, enterprise services and investment. Then, when I became a freelancer, I began supporting content managers and their teams.

    I’m based in Peterborough, Ontario, but I work for clients all over North America. To see my credentials or to connect, follow me on LinkedIn and Twitter.

    Neil Horne
    Neil Horne
    President
    GoldLeaf Energy Systems
    Paula wrote our marketing materials that helped position us as a leading energy-savings provider in the commercial and industrial sectors that we were trying to establish. Paula asks the right questions and is very thorough in terms of getting the information she needs to get the job done. I appreciate her efficient process and how professional she is. She sharply focused on our target market, and the quality of her writing is great. She made my job much easier.
    Chris Calbury
    Chris Calbury
    Founding Partner
    Emmatt Digital Solutions Inc.
    Paula wrote copy for various large website projects we developed on very tight deadlines. She’s a highly competent writer who takes direction well and captures the spirit and voice of the brands she’s writing about. Paula asks the right questions to structure all the information and uncover the missing components to create clear and valuable SEO website content that tells our client’s story and describes their services perfectly. She’s professional when communicating with our team and clients and is a pleasure to work with. Paula has our highest recommendation.

    Brands I've Written For

    Take your copy from good (enough) to great.