Freelance Writer for B2B and Marketing Brands

Generate more awareness, loyalty, and sales through compelling marketing communications. 

    Tired of dull marketing content that's not bringing in the leads, sales, and impact you deserve?

    Your products and services might be outstanding, but if your content isn't compelling, it's like having a secret recipe that no one tastes. Great content is your team of confident salespeople working 24/7 to showcase your expertise and turn your audience into loyal customers.

    If your B2B or marketing brand needs a content boost, let's talk.

    Build authority and rise to rockstar status in your industry

    Build trust with readers and convert them to customers

    Tell a story that resonates with your audience

    Make complex ideas interesting and easy to digest

    Get high rankings in search engine results pages

    Give readers valuable content that’ll improve their lives

    You're not just hiring a writer...

    You're getting a creative ally who's all about your business goals, and the crucial role copy plays in your brand. I'm here to bridge the gap between what you want to say and what your audience wants to hear. Consider me your secret weapon for crafting persuasive, informative, conversion-driven copy that sets your brand apart and pulls in more leads.

    Hey, friend,
    I’m Paula.

    I'm a curious writer with a deep love for storytelling. Whether diving into new subjects or chatting with people doing incredible things, I'm always searching for the next great story. With a journalism background, I'm also familiar with research and data analysis. My knack for turning complex information into engaging, easy-to-digest content really sets me apart.

    But that's just part of my story. I've also worked into corporate communications, managing content for top-level executives in various industries, from retail to finance, human resources, and philanthropy. As a freelancer, I've helped content managers and their teams reach new heights of success. A few highlights include:

    • Secured #1 Google search rankings for highly competitive keywords.
    • Written over a dozen articles for a SaaS company on Deloitte's Technology Fast 500™.
    • Written financial and health-related content for a global Fortune 500 company since 2014.

    I’m based in Peterborough, Ontario, but I work for clients all across North America. Connect with me on LinkedIn to check out my credentials or get in touch.

    Neil Horne
    Neil Horne
    President
    GoldLeaf Energy Systems
    Paula wrote our marketing materials that helped position us as a leading energy-savings provider in the commercial and industrial sectors that we were trying to establish. Paula asks the right questions and is very thorough in terms of getting the information she needs to get the job done. I appreciate her efficient process and how professional she is. She sharply focused on our target market, and the quality of her writing is great. She made my job much easier.
    Chris Calbury
    Chris Calbury
    Founding Partner
    Emmatt Digital Solutions Inc.
    Paula wrote copy for various large website projects we developed on very tight deadlines. She’s a highly competent writer who takes direction well and captures the spirit and voice of the brands she’s writing about. Paula asks the right questions to structure all the information and uncover the missing components to create clear and valuable SEO website content that tells our client’s story and describes their services perfectly. She’s professional when communicating with our team and clients and is a pleasure to work with. Paula has our highest recommendation.

    Brands I've Written For

    Take your content from good (enough) to great.