Copywriting for B2B Brands

Results-driven copy that persuades prospects, wins customers and gives you an edge in your industry.

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Is your B2B content missing the mark or failing to convert?

You have big business goals. You need a copywriting partner to help you reach them. Even if you have the best solution, failing to get your message across clearly can result in lost leads and mediocre sales. Basically, if your industry is constantly evolving, so should your content.

If you don’t have the time or the resources to create effective marketing content, Red Rock can deliver high-converting copy that extracts the benefits and unique selling points of your offerings. We should work together if you want to…

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Build authority and rise to Rockstar status in your industry.

Tools (Build)
Build trust with prospects and attract more high-quality leads.

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Tell a story that speaks to the benefits of working with your brand.

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Nurture prospects through a complex sale.

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Boost your conversion rates.

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Engage B2B buyers to say, “I want in!” to your offer.

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Don’t hire just a copywriter.

Hire me as an addition to your team who’ll work hard to answer questions and solve real business problems. You’ll get an ambassador dedicated to bringing your brand vision to life, without having to resort to bland industry jargon or generic messaging.

Copywriting Services

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Case Studies
A valuable sales magnet and social proof that your business can deliver value—directly from your customers’ mouths.

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Custom-written content to build your online visibility and give you the boost to attract new leads.

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Website Copy
Quality copy that will rank your site, hold visitors’ attention, build engagement and convert web traffic into sales or leads.


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Landing Page Copy

Laser-focused copy that showcases the specific benefits and features of one particular product, service or offer, and ultimately moves prospects through a sales funnel.

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eBooks & White Papers
Inform and engage prospects with your big ideas, cutting-edge research and influence with a high-quality eBook or white paper.

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Media Releases
Media coverage can generate huge consumer interest and be a big driver of business growth. Get a release so well written, journalists will build it into a story.

Hey, friend. I’m Paula.

Owner. Copywriter. Storyteller. Word wrangler.

I like to think my years of combined experience makes me a triple threat: journalist, senior communications consultant, and copywriter. These roles have overlapped in some shape or form throughout my career, and all of them have given me the opportunity to write hundreds of stories about ordinary people, entrepreneurs and businesses doing extraordinary things. Certainly, the best stories to tell are those of positive change and progress.

Currently, I write content for B2B and SaaS brands who want to improve their message, reach and bottom line. I’ve written for all sorts of industries—from marketing to manufacturing, technology to travel, construction to conservation. I love facts, research and interviews. I really enjoy breaking down technobabble. 

If you’re looking to convert lukewarm prospects into brand advocates, drop me a line! I’m based in Peterborough, Ontario, but I work for clients all over. Follow me on LinkedIn.

Let’s conquer your copy together.

Stop struggling with lead generation and let your copy do the heavy lifting.

Our Clients

“Paula wrote our marketing materials that helped position us as a leading energy-savings provider in the commercial and industrial sectors that we were trying to establish. Paula asks the right questions and is very thorough in terms of getting the information she needs to get the job done. I appreciate her efficient process and how professional she is. She sharply focused on our target market, and the quality of her writing is great. She made my job much easier.”

Neil Horne

GoldLeaf Energy Systems


“Paula wrote copy for various large website projects we developed on very tight deadlines. She’s a highly competent writer who takes direction well and captures the spirit and voice of the brands she’s writing about. Paula asks the right questions to structure all the information and uncover the missing components to create clear and valuable SEO website content that tells our client’s story and describes their services perfectly. She’s professional when communicating with our team and clients and is a pleasure to work with. Paula has our highest recommendation.”

Founding Partner
Emmatt Digital Solutions Inc.

Red Rock Communications