Are you an industry leader?
If so, you’ve spent years perfecting your expertise and serving up great customer experiences. But there are prospects out there who haven’t figured out how good you really are. Why? Maybe your message isn’t getting through loud and clear to those who need to hear it the most. Does the following hit home?
You feel discouraged your marketing results aren’t doing justice to the value you offer.
Your content is failing to connect with your audience and turn them into advocates.
You’re getting visitors to your website but struggling to convert them to leads.
Your content isn’t authentic, lacks personality and is heavy with industry jargon. It’s downright dreadful.
You want the world to know how great your product or service is, but not sure how to get it across clearly to your audience.
Your content struggles to speak to your customer's deepest wants, needs and desires.
You (and your team) are bombarded with daily tasks. The last thing you have time for is writing.
You feel nobody understands your business the way you do. So, you spend precious hours writing your own content, taking you away from critical business needs.
If you can relate,
your content could be a HUGE reason your marketing
is in the trenches and business growth is stalling.
The good news? Red Rock can help.
Why brands choose
Red Rock Communications
Writing about industry-specific topics can be a challenge, but I’ve got you covered. Red Rock Communications is a boutique writing agency with a track record of success with high-growth brands. I differentiate myself in a few ways:
Skip the
Generalist
I’m a specialized writer who understands what motivates readers to say “yes!” to your offer. I’ll learn about your niche market, competitors, target audience, and more. It’s these essential details that will give your content authority in your industry.
Content That
Drives Results
I focus entirely on writing content that drives conversions, boosts sales and educates readers. When you collaborate with me, I'll make sure you're getting content that commands results and a solid ROI.
Persuasion +
Storytelling
The details of a brand are the ones that bring a story to life, and for some, live on in advertising lore. I can write a persuasive story that’ll make customers curious and get to know your product more. Good stories move people to action.
A Writer With
Experience
I’ve been writing since the early 2000s, with experience in journalism, communications, PR and copywriting. Curiosity, research, attention to detail and an engaging, conversational writing style are guaranteed.
Solid
Workflow
The key to putting out quality writing consistently is having solid checkpoints in place to make it happen—from initial research to the final draft. This ensures that I’m on the right track to deliver a well-structured piece of content that’ll benefit your bottom line.
Satisfaction
Guaranteed
Paula Kehoe
Freelance Copywriter & Journalist
I've been honing my writing chops for nearly two decades in a variety of roles: as a freelance journalist, a communications specialist for a Canadian retail giant, and a senior communications consultant for a global financial services company. All of these have armed me with a solid foundation of writing, deadlines, strategy, details, clear communication and content marketing.
In 2016, I launched Red Rock Communications, producing news-focused pieces and other marketing content on business, marketing and lifestyle topics. I specialize in short- and long-form articles, case studies, websites, landing pages, eBooks and video scripts. In just a few years, my writing projects have resulted in a long list of grateful clients, unexpected creative collaborations and opportunities.
I have a Political Science and Sociology degree from Memorial University of Newfoundland and graduated from The Southern Alberta Institute of Technology with Journalism honours. Life isn’t all work and no play. After I log off, you can find me enjoying cottage country with my husband, two boys and yellow Lab.
If you'd like to discuss a writing project, get in touch at paula@redrockcommunications.ca.
Want content that resonates, educates and sells?
Brands I've Written For
