About

A Little About You

As an industry leader, you’ve spent years perfecting your expertise and serving up great customer experiences.
But there are many people out there who haven’t figured out how good you really are.
Why? Perhaps because your message isn’t getting through loud and clear to those who need to hear it the most.

Do any of the following sound familiar?

  • You feel discouraged your marketing results aren’t doing justice to the value you offer.
  • Your marketing is failing to connect with your audience and turn them into loyal customers.
  • You’re getting visitors to your sales page or website but you struggle to convert them to leads consistently.
  • Your copy isn’t authentic, lacks personality and is heavy with industry jargon. It’s downright dreadful.
  • You want the world to know how great your product or service is, but not sure how to get it across clearly to your audience.
  • Your marketing content struggles to speak to your customers deepest wants, needs and desires.
  • You (and your team) are focused on doing other day-to-day business-y things. The last thing you have time for is to write copy.
  • You feel nobody understands your business the way you do. So, you spend precious hours writing your own copy, taking you away from critical business needs.

If you can relate to this, your copy could be a HUGE reason
your marketing is in the trenches and business growth is stalling. And I can help.

Red Rock Communications has a track record of success with high-growth B2B and digital brands. 
Here are a few reasons why clients enjoy working with me.

Skip the
Generalist

I’m a specialized copywriter who understands what motivates buyers to say “yes!” to your offer. I’ll learn your niche market, competitors, target audience, and much more. It’s these essential details that will give your copy authority in your industry.

Copy That
Drives Results

I focus entirely on writing copy that drives conversions, boosts sales and educates readers. When you collaborate with me, I'll make sure you're getting copy that commands results and a solid return on your investment.

Persuasion +
Storytelling

The details of a brand are the ones that bring a story to life, and for some, live on in advertising lore. I can write a persuasive story that’ll make customers curious and get to know your product more. Good stories move people to action.

A Writer With
Experience

I’ve been writing since the early 2000's, with experience in journalism, communications and copywriting brought to each project. Curiosity, research, attention-to-detail and an engaging, conversational writing style are guaranteed.

Solid
Workflow

The key to putting out quality writing consistently is having solid checkpoints in place to make it happen—from the initial research through to the final draft. This ensures that I’m on the right track to deliver a well-structured piece of content that’ll benefit your bottom line.

Satisfaction
Guaranteed

I want you to be completely satisfied with the final product. If the result isn't exactly what you want, I'll rework the copy until it meets your standards. My goal is to create high-converting copy that'll take your business to the next level.

A Little About Me

Hi, I’m Paula Kehoe

Founder of Red Rock Communications

Clients come to me when they’re looking to stand out from their competition, grab customers by the collar and pull them closer to their business. That’s what I’m here to do for you—through copywriting and brand-driven storytelling.

Storytelling (when done right) is one of the most powerful tools in your selling toolbox. Unfortunately, storytelling is underused by many companies and a missed opportunity to share and connect with others.

I’ve been honing my writing chops as a copywriter for five years. Prior to that, I worked as a freelance journalist for a number of print and digital publications. Then I crossed over to corporate marketing and communications for a Canadian retail giant, followed by a sweet gig at a global financial services company as a senior communications consultant.

All of these roles required a solid foundation of writing, deadlines, strategy, details, clear communication and content marketing.

In 2016, I launched Red Rock Communications.

Since then, copywriting has turned into a long list of grateful clients, unexpected creative collaborations and business opportunities. Along the way, I’m soaking up customer behaviour, digital marketing, SEO, conversion rate optimization and user experience.

To keep up my A-game, I sharpen my skills by being mentored by the best copywriters in the business. I regularly take courses and training workshops through Copy Chief, a world-class copywriting training community, where I’m also a member.

If you want copy that sells, get in touch!

Neil Horne
Neil Horne
President
GoldLeaf Energy Systems
Paula wrote our marketing materials that helped position us as a leading energy-savings provider in the commercial and industrial sectors that we were trying to establish. Paula asks the right questions and is very thorough in terms of getting the information she needs to get the job done. I appreciate her efficient process and how professional she is. She sharply focused on our target market, and the quality of her writing is great. She made my job much easier.
Jennifer Lamantia
Jennifer Lamantia
CEO
Workforce Development Board
Throughout a busy project season and several unpredictable challenges, Red Rock Communications provided seamless and professional communications and marketing support to our organization. Paula worked collaboratively with our team to ensure marketing initiatives were completed on time, over the course of several weeks. This made it possible for us to invest the necessary time and energy into the onboarding of new staff while continuing to maintain operations. Paula is a consummate professional and writer. Working with her was an absolute pleasure.
De-snoozify your copy.