Articles
A well-written article is one of the most effective marketing strategies for a business. You need stories for websites, publications and annual reports. If you’re a busy entrepreneur or a corporate professional, who has time to write the content when your time is needed elsewhere?
My journalism days have brilliantly positioned me to craft the perfect content for you. I know how important it is to get your message across effectively, I know how to do research and ask the right questions to get the juicy bits, and I can write under pressure when deadlines are looming. Need SEO? No problem. I’ll add the keywords you need into the copy.
What I write about: Marketing, technology, SaaS, financial services, government, health and wellness, retail and education.
Article Writing Samples
Here’s a selection of content I’ve written in my specialty areas. To make browsing easier, I’ve broken them down into topics.
Journalism
- Explore articles I’ve written for media company, kawarthaNOW.
Small Business & Entrepreneurship
- Peterborough & the Kawarthas Business Advisory Centre goes completely virtual and expands services for local entrepreneurs — kawarthaNOW
- Women’s Entrepreneurship Program will help female entrepreneurs in Kawartha Lakes realize their business dreams — kawarthaNOW
- New ‘Shop Kawartha Lakes’ campaign gives local businesses a boost — kawarthaNOW
- Starter Company Plus helps local entrepreneurs on their path to success — kawarthaNOW
- Peterborough’s Innovation Cluster helps tech and innovative startups get a boost — kawarthaNOW
- Community Futures funding helped Lakefield bakery expand — kawarthaNOW
- Percheron Plastic looks to diversify with two acquisitions and growth in product lines — Community Futures Peterborough
- Injection molding manufacturer Bridgenorth Molds expands operation, employs local expertise — Community Futures Peterborough
- Black & Smith Ironworks brings spaces to life with handmade, custom-designed furniture and fixtures — Community Futures Peterborough
- Full Tilt Cycle brings unique fitness experience to Peterborough — Community Futures Peterborough
Health and Wellness
- Check out my full health and wellness portfolio here.
Technology
- Random Acts of Green Workshop – Business Flyer
- The smart parents guide to smart toys — Local Parent Magazine
Personal Finance
- 5 smart ways to prepare for your new baby — Sun Life Financial
- How to protect your credit when you marry into debt — Sun Life Financial
“Paula has the gift of making serious topics engaging, understandable and, when appropriate, entertaining. She’s prompt, reliable and thoroughly professional. She has written several articles for www.sunlife.ca that have rung up great readership and sharing numbers.”
ANNE LEVY-WARD
Former Managing Editor
Sun Life Financial
“Paula is an excellent writer who always submits strong copy on time. She’s taken on a wide range of challenging topics with enthusiasm and professionalism. And she’s a pleasure to work with!”
LINDSAY JOLIVET
Project & Content Manager
Lumino Health
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