Use compelling customer success stories to stand out in a competitive market, attract customers and close more deals.
Looking for engaging and persuasive customer success story to boost your sales and marketing efforts? Go beyond data-filled advertisements to connect with your core audience!
Case studies are one of the top influencer content formats used by B2B content marketers and sales teams today.
In fact, 82% of marketers use case studies in their marketing. That’s because it can give you a competitive edge in your industry, build trust with prospects, drive leads and persuade B2B buyers to say, “I want in!” to your offer.
Buyers love case studies. So much that 78% of B2B buyers read them before making a purchasing decision.
A case study will get satisfied customers to blow your brand’s horn and describe their happy experience in their own words.
My journalism experience guides my approach to projects.
I blend storytelling, social proof, emotional connection and data to produce customer success stories that are factual yet persuasive, you’ll think it was written in-house. An additional perk? I’ll handle interviews, write copy, oversee revisions, gather release forms and manage the design.
- Decide on the story you should tell and how to get ideal candidates to take part.
- Define your content goals and ensure the case study tells the story with the right messaging.
- Manage customer interviews and story approvals.
- Read background materials and research the topic.
- Write the case study so it showcases your B2B service or product as the right solution for your customers.
- If you don’t have a graphic designer in-house to create the final design, there are a few that I’ve worked closely with that I can recommend.
Get more mileage out of your case study.
Once you’ve got your case study, I can help you put it to work on your other marketing channels. It can go further than just your own site, leading to more of your potential customers finding out how they could benefit from your products or services.
Other content I can write for you to promote your case study are:
- media release
- landing page
- article or blog post
- ad copy
Case Study Writing Samples
Take a look at some of the case studies I’ve written: