eBooks & White Papers

eBook or white paper? If you’re wondering what is right for your business, it depends on your industry and who you’re targeting with each format. Both solve a very real challenge, are convincing and engaging, and are created to generate leads.

eBooks are more visual, casual and easy to absorb. Whitepapers tend to be more formal in style, with more measurable data.

Animation: man standing in front of an eReader surrounded by books and piles of printed text

eBook

An eBook is a “how to” guide on a subject, where information is broken down into easy-to-understand, bite-sized pieces.

It can provide valuable information that clearly demonstrates your expertise to prospective customers. In fact, the B2B Content Marketing Benchmarks, Budgets, and Trends—North America report states that they’re among the top 10 most preferred tactics for B2B marketers.

Offering your website visitors a free, downloadable eBook is the best way to gather their contact information and build your email marketing list. 80% of users said they’d provide their email for an eBook, according to ImpactBND.

How an eBook can help your business:

  • generate leads
  • build thought leadership
  • educate your audience
  • share expertise with your target audience
  • used as reference material

An eBook can also be a complex project that requires writing and project management skills to ensure you get what you want. As an eBook writer, I can help you with the following:

  • research that establishes you as an industry expert
  • expert interviews that can be used to support claims made in the eBook
  • storytelling that can engage readers
  • the best title that will incite your readers into reading more
  • repurpose your eBook content to maximize your marketing dollars
  • research that establishes you as an industry expert
  • expert interviews that can be used to support claims made in the eBook
  • storytelling that can engage readers
  • the best title that will incite your readers into reading more
  • repurpose your eBook content to maximize your marketing dollars

White Paper

Attracting new customers or upselling current customers is the key to boosting your bottom line. Sure, there’s always the hard sell. But many consumers are getting weary of the constant sales pitches and they’re tuning out a lot of the sales messages they’re exposed to.

A white paper gives you a great alternative to the hard sell. It can be used to:

  • grow your mailing list
  • generate leads
  • show your expertise and position your company as a thought leader
  • give prospects the assurance that they’re choosing the right supplier
  • share valuable information beyond the products or services you already provide, without being salesy

61% of businesses involved in B2B marketing already use white papers. Buyers prefer to purchase from vendors they trust and see as experts in their field.

— Content Marketing Institute

50% of buyers reported having read a white paper before making a buying decision.

— The Eccolo Media B2B Technology Content Survey

Given the length and depth of content, a white paper can be a daunting and time-consuming project. That’s why you need an experienced writer to ensure you get what you want. I have more than 15 years of professional writing experience helping businesses with a variety of copywriting and marketing projects.

From in-depth research to creating an outline to drafting compelling content, Red Rock covers all the basics you need for a successful whitepaper that sells, but in a subtle way.

Establish yourself as an industry expert.

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