Ads & Campaigns

Need a head-turning ad or integrated campaign? I can write copy for print and digital ads and radio spots. Most recently, I’ve written a social media campaign for Humber River Hospital. Once I define your unique selling proposition, your value offer, and your desired call-to-action, I’ll be sure that the words in your ad or campaign attracts and gets seen.

DeNureTours

2019 Sunshine Vacations Ad (View larger image)

DeNureTours newspaper advertisement

CREDITS
Writing:
 Red Rock Communications
Design: Mega Experience


Humber River Hospital

Social Media Campaign

Toronto-based Humber River Hospital wanted a targeted social media ad campaign to reach Ontario nurses. They tasked marketing agency, We Design, with delivering an integrated campaign that would drive applicants to its Careers page.

We Design designed approved bespoke animation videos and developed the theme that mimicked the “Be Like Bill” meme. I was hired to write copy to accompany the animation, while highlighting some of the outstanding work that Humber River nurses undertake. The goal was to make a nurse’s role feel ordinary and accessible, yet at the same time, extraordinary.

The agency produced a series of animated videos, delivering the campaign across Humber River Hospital’s social media platforms. After the videos launched, I also wrote a few social media posts for the hospital’s nurse recruitment campaign.

 



CREDITS
Writing:
Red Rock Communications
Design | Animation: We Design