Looking for engaging and persuasive customer success stories to boost your sales and marketing efforts?
Go beyond data-filled advertisements and connect to your core audience with case studies.
Case studies are one of the top influencer content formats used by B2B content marketers and sales teams today.
In fact, 82% of marketers use case studies in their marketing. That’s because it focuses on what the buyer cares about.
When done right, it can give you a competitive edge in your industry, build trust with prospects, drive leads and persuade B2B buyers to say, “I want in!” to your offer.
Buyers love case studies
So much that 78% of B2B buyers read them before making a purchasing decision.
Case studies do more than just showcase your solutions and skills. It demonstrates in clear, practical terms how you actually help your customers, backed with data and compelling client quotes. It helps prospects see themselves as the kind of people who want to do business with you.
The best part? It does all of this in a way that doesn’t come across as sleazy marketing and bypasses buyer resistance.
My journalism experience guides my approach to projects
I blend storytelling, social proof, emotional connection and data to produce customer success stories that are factual, yet persuasive—you’ll think it was written in-house. Having worked for years as a journalist, I can sniff out the most important details and angles that'll give your case study added value.
Throughout the entire project, I follow a simple case study writing process that delivers big outcomes for driven marketers like you. It’s also to ensure that we’re on the same page.
Get in touch for packages and pricing for my business case study writing service.
Decide on the story you should tell and how to get ideal candidates to take part.
Define your content goals and ensure the case study tells the story with the right messaging.
Manage customer interviews and story approvals.
Read background materials and research the topic.
Write the case study so it showcases your service or product as the right solution for your customers.
Find a graphic designer (if you don’t have one in-house) to create the final design. I've worked with a few that I highly recommend.
Get more mileage out of your case study
Once you’ve got your case study, put it to work on your other marketing channels. It can go further than just your own site, leading to more of your potential customers finding out how they could benefit from your product or service.
Other content I can write for you to promote your case study are:
- Media release
- Landing page
- Article or blog post
- Ad copy