Primarily Work With
I’ve written all kinds of collateral for a number of startups while they were in the early stages of launching. I can help craft your message no matter what stage of growth your business is in.
I work with businesses of all sizes—from small and medium-sized enterprises to large corporations. You can hire me to write custom content primarily for marketing or advertising purposes.
If you need extra writing talent at short notice or a temporary player on your team, I can jump right in. I offer the skills and the tools needed to exceed your content initiatives.
Areas of Focus
Website & Landing Pages
You have only seconds to capture the attention of someone who lands on your website. SEO might get them there and an eye-catching design might attract their interest, but it’s well-written content that’s going to persuade a prospect to hang around. I can write your website copy that will speak to your readers with purpose, clarity, and personality so you stand out from your competition.
Share your customer success stories to influence more prospects and boost revenue. A case study is a powerful sales and marketing tool to tell a story about a particular customer’s pain points and how they benefited from a service or product. Potential customers often pay attention to case studies as they’re looking for results based on real cause and effect stories. From the research to the interview to the write-up, I’ll take of the entire process so you can focus on getting leads and sales.
Media coverage of your business can generate huge consumer interest and be a big driver of business growth. Having worked in media, I understand what can get a journalist’s news juices flowing. This includes writing a good headline that grabs your reader’s attention, understanding what your reader will find interesting, and structuring the content so that the essential facts of the narrative are delivered for a journalist to build it into a story.
Direct Mail & Print Pieces
Sometimes a well-crafted message delivered to a physical mailbox can be more effective and persuasive than digital. A brochure, catalogue or flyer can also do double-duty as your marketing leave-behind or trade show/conference handout. It can showcase who you are and what you do, but, most importantly, it can show your customers how you’re going to find and solve their problems.
Ads & Campaigns
Need a head-turning ad or integrated campaign? I can write copy for print and digital ads and radio spots. Once I define your unique selling proposition, your value offer, and your desired call-to-action, I’ll be sure that the words in your ad campaign attracts and gets read.
Is quality content worth the investment?
You betcha! First impressions are important; investing in eye-catching designs or slick functionality is meaningless without well-optimized content to go with it. Imagine the possibilities. You could:
- Stand out from the crowd with an edge over your competition
- Have a distinct brand voice and personality
- Make the same amount of impact with your words as you do your graphics
- Connect with your ideal clients and generate more quality leads
- Get back to the business projects that require your undivided attention
What are you waiting for? Get in touch with me!
Below is a small selection of projects showcasing my copywriting and creative services for clients in a variety of industries.